The UK’s greenest vending machine company just got greener with BRITA recycling partnership

North Staffordshire based, Options Management, have long been at the forefront of greening up the UK’s vending scene. Back in 1999 they stepped up their commitment to greening up the industry, by installing recycling capabilities, when they made the move to new headquarters in Newcastle under Lyme.


They were the first company in the country to introduce reverse vending and developed smaller-scale a recycling where users get rewards for recycling their returned empty vended cups and cans. They’re still the only business in the industry to process their vended cans, bottles, plastic and paper cups into 100% recycled products, with their closed-loop recycling concept all processing is done in the UK, minimising the carbon footprint for our customers and products.


Now, two decades of sustainability on, they have further extended their recycling capabilities, beyond cups, bottles and cans and into the depths of the coffee machine itself. Options have become the first UK BRITA filter recycling hub and are now accepting professional BRITA water filters commonly used in vending machines.


Until now, such filters have been destined for landfill, but Options Management are keen to step in and put a stop to that, with the full backing of BRITA behind them. BRITA’s filters have been recyclable for many years, but local users have been resistant to return them, and have simply thrown them away.


Options Managing Director, Paul Ure said, “It’s great to be able to encourage customers of BRITA water filters to simply drop the used filters into our offices in Newcastle-Under-Lyme. We’ll recycle them, and as a thank you for using the scheme, we are donating 20p per recycled filter to local hospice the Dougie Mac. We’d urge all local users to do the right thing, let us reprocess the filters and reduce waste to landfill.”


Interested parties can use the handy “open all hours” drop-off bin, located just outside the main gates to Options Management headquarters, at Silverdale Business Park in Newcastle Under Lyme, Staffordshire.